Automatic vending machines can be seen everywhere in life, especially in places like stations and hotels. So why are automatic vending machines so popular? Let's take a look at the reasons.
It is closer to the users' daily life, and its unique convenience and instantaneity cannot be replaced by e-commerce! With the trend of the mainstream consumer groups becoming younger and richer, consumers' demand for convenience is becoming stronger.
According to international experience, automatic vending machines will enter a period of rapid development when the per capita GDP of a city is higher than $10000. At present, there are more than 30 cities in China with per capita GDP of more than $10000, involving nearly 300 million consumers. In addition, according to the market statistics, consumers' strong demand for the automatic vending machine is in the following order: fast, good, more and economic. Consumers' demand for convenience of daily periodic consumption is far greater than the sensitivity towards the price.
Therefore, the convenient retail channels closer to the daily life of consumers are a sharp weapon against e-commerce, which will be vigorously developed in the future.
In addition to convenience and instantaneity, automatic vending machines also have the following features:
Relatively fixed demand, high frequency of consumption, and the popularity of mobile payment make offline transactions from orders to customers.
The demand is relatively fixed: most automatic vending machines are set up within the radius of consumers' daily life, and are arranged in fixed scenes such as office buildings and communities. According to the living habits of these groups, core categories are flexibly deployed to meet the periodic consumption needs of consumers.